Somewhere, underblue.
MIV is a skincare brand inspired by the quiet beauty of the ocean, the dreamlike feeling of being underwater, and the natural treasures of Jeju, Korea.
We believe beauty is not about changing who you are, but discovering the beauty that already exists within you.
Rooted in Korea’s natural heritage, MIV celebrates Jeju sea shiitake mushroom as a signature ingredient, bringing the unique essence of
Jeju into a modern skincare experience.
Inspired by the soft movement of water, shimmering light, and the mysterious colors of the deep blue sea,
we create a world where skincare becomes a moment of calm, escape, and self-discovery.
More than skincare, MIV is an invitation to reconnect with nature, embrace your natural beauty, and find your own peaceful place
— somewhere, underblue.
Discover your beauty beneath the surface.
JEJU SEA GRAPES
Nature’s Ocean Treasure
nspired by the pristine waters of Jeju, sea grapes are a marine botanical ingredient valued for their naturally occurring minerals, amino acids, and antioxidant compounds.
MIV embraces the essence of sea grapes to bring a refreshing, nature-inspired touch to modern skincare.
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